National Peaky Blinder Day

National Peaky Blinder Day 2nd May

Raise a glass to hard graft!

The Sadler brewery was founded in  the 1861’s by Nathaniel Sadler and later expanded by Thomas Alexander Sadler.

Sadler’s now produces a selection of award winning spirits and craft beers in both cask, keg, bottle & can.

So why the Peaky Blinders?

The Peaky Blinders were an urban street gang based in Birmingham that operated from the late 1800’s until the early 1900’s. The gang, which grew out the harsh economic deprivations of working class Britain, was composed largely of young unemployed men. They derived social power from robbery, violence, political influence and the control of gambling.

Gang members were known for their signature style which included tailored jackets, lapel overcoats, leather boots and most famously, peaked flat caps.

The Sadler family were active and had distilling links during this period as well as having connections to famous Birmingham gang leader, Billy Kimber. The Peaky Blinders gang would have undoubtedly visited Sadler’s pubs & establishments.

Sadler’s Distillery is based in the heart of England’s famous and industrial ‘Black Country,’ known for its coal mines foundries and factories during the industrial revolution.

The heavy coal mining industry turned buildings and the air into a black scene adding to the notion of the Black Country and giving it its name.

The Sadler’s belief in hard graft derives from this time, so raise a glass to your own hard graft on National Peaky Blinder Day!